Page 366 - Proceedings Collega2023
P. 366

knowledge  which  consists  of  human  knowledge,  culture,  and  society,  (OECD  2002).  This  implies  that
               research is utilized to investigate facts, reconfirm the results of previous experiments, provide solutions
               for existing or new issues, support theories, as well as propound new theories. Furthermore, research
               involves knowledge building, carrying out experiments to find out the cause and effect of something as
               well as to provide the basis for further studies.

                       The research primarily uses a qualitative approach, where the researcher collects some data to
               analyze the popularity of instructional television in Malaysia.  The aim of qualitative research is to gain a
               comprehensive understanding of social phenomena in their natural environments. It relies on the direct
               experiences of people as meaning-making agents in their daily lives and focuses on the why rather than
               what of social phenomena. For the study of human phenomena, qualitative researchers employ a variety
               of systems of inquiry, such as biography, case study, historical analysis, discourse analysis, ethnography,
               grounded theory and phenomenology, as opposed to logical and statistical methods.

















                                                Figure 1: conceptual framework

                       Figure 1 shows that the popularity of DidikTV as instructional television in Malaysia is influenced
               by the styles and presentation methods used to address the audience. The popularity of DidikTV was likely
               influenced by several factors, including the quality of the educational content, the accessibility of the
               channel, and the extent to which it met the needs of students and parents. It's possible that the popularity
               of the channel varied over time and in different regions of Malaysia.

               Finding

                       DidikTV is a television channel in Malaysia that was launched on February 17, 2021, as an initiative
               to support remote learning during the COVID-19 pandemic. It was designed to provide educational content
               for students who may not have access to online learning resources.  During the pandemic, many countries
               have faced challenges in ensuring that students continue to receive an education while schools are closed.
               Malaysia, like other nations, has implemented various measures to support remote learning.

                       DidikTV was introduced as part of Malaysia's effort to provide educational materials to students
               who may not have access to the internet or online learning platforms.  DidikTV broadcasts educational
               programs that cover various subjects such as mathematics, science, history, languages, and more. The
               channel  is  available  for  free  and  can  be  accessed  through  terrestrial  television,  satellite,  and  online
               platforms.



               International Conference on Local Wisdom of the Malay Archipelago (COLLEGA 2023) Page - 353 -
   361   362   363   364   365   366   367   368   369   370   371