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EESD Development Strategies (2008-2012)
Each strategy may support more than one EESD development objectives and
these strategies support one another to and generate a synergy needed to promote

EESD.

1. Public communications

2. Institutional development

3. Mainstreaming EESD in natural resources and
environmental policy and other public policies

5. Social
marketing
4. Network management and
empowerment

6. Enhancement of linkage between school-based
and non-school-based EESD

7. Knowledge management

1. Public communications
First order of business is public communications. Public communications
play a vital role in creating a shared understanding and vision about EESD, the roles

and responsibilities that different agencies, organizations and various groups can
undertake in EESD development. This strategy lays an important ground work for
institutional development and networking strategies.

Different types of public communications should be used. Moreover, public
communications should not only communicate, but also guide the target groups
toward various learning sources.

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