Page 722 - Proceedings Collega2023

Figure 3

The analysis process of the research field. (Mohd Kamil Zulkepeli, 2023)

ANALYSIS

Wedding ceremonies of

Malay couples usually
Welcoming the
provide traditional food visitor
in the preparation of
food for visitors.

Follow the theme of the
ceremony
Prepare food
Budget
that is able to
Catering management give satisfaction
offer package to all visitors or
Satisfaction the diversity of

Want a difference people who
come to the
Unique ceremony.

Tradition in the village
References
City people's thoughts
are the same
Abidin, M. R. Z., Ishak, F. A. C., Ismail, I. A., & Juhari, N. H. (2020). Modern Malaysian Cuisine: Identity,
culture, or modern-day. International Journal of Gastronomy and Food Science, 21, 100220.

Barthes, R. (2008). Toward a Psychosociology of Contemporary Food Consumption. In Counihan, C. and
Van Esterik, P. (Eds). Food and Culture (3 rd Ed). (pp. 28-35). NewYork: Routledge.

Bessière, J. (1998). Local development and heritage: traditional food and cuisine as tourist attractions in
rural areas. Sociologia ruralis, 38(1), 21-34.

Brown, A. (2020). The Role of Food in Cultural Heritage Preservation. Journal of Cultural Heritage
Management and Sustainable Development, 10(4), 395-408.

Chen, L., & Rajan, S. (2019). Chinese Culinary Influence in Malaysia: A Delicious Melting Pot. Journal of
Culinary Studies, 12(3), 145-160.
Cohen, E., & Avieli, N. (2004). Food in tourism: Attraction and impediment. Annals of tourism Research,
31(4), 755-778.

Erdem, B., Dogdubay, M., & Sarıoglan, M. (2012). The relationship between product innovation and fusion
cuisine in food and beverage establishments: A discussion on Turkish cuisine. Current Issues in
Hospitality and Tourism Research and Innovations, 213-218.

Garcia, R. (2016). Food and Community Building: Exploring the Role of Food in Cultural and Social Events.
Journal of Community Psychology, 44(8), 1043-1058.

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